Your brand is more than just a logo. It’s also your business cards, letterhead, web design, and more-all of which need to match and make the biggest impact.
Our personal branding package helps give you a unique brand that stands out from the competition and defines your visual identity to make it unforgettable.
Your logo is a critical part of your business’ online brand, and it should make an instant, powerful impact as soon as someone encounters it.
We provide you with a custom logo that represents your business in a visually distinctive manner!
Whether on Facebook, Twitter, or any other social media platform, your profile should match with similar imagery, logos, and color schemes.
With us, you get custom-made social media headers for all your accounts, specially designed to unify your brand across all online outreach platforms.
Whether meeting a client in person or sending a virtual business card, you want your contact info to not just be remembered, but to spur the recipient into action.
Get customized, 2-sided business cards that you can print off for your business any time, and can be edited should your brand image ever be updated.
Even if your business is primarily online, you’ll still need to send out occasional print materials, like flyers, brochures, or sales letters to potential clients.
Get branded cover letters that give your print communication a personal touch.
You can consider a brand as the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”).
It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company’s product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.
The main benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your company image in the mind of your potential customers.
If your business sells products that are often bought on impulse, a customer recognising your brand could mean the difference between no-sale and a sale. Even if the customer was not aware that you sell a particular product, if they trust your brand, they are likely to trust you with unfamiliar products. If a customer is happy with your products or services, a brand helps to build customer loyalty across your business.
A strong brand will project an image of a large and established business to your potential customers. People usually associate branding with larger businesses that have the money to spend on advertising and promotion. If you can create effective branding, then it can make your business appear to be much bigger than it really is.
An image of size and establishment can be especially important when a customer wants reassurance that you will still be around in a few years time.
A strong brand projects an image of quality in your business, many people see the brand as a part of a product or service that helps to show its quality and value.
It is commonly said that if you show a person two identical products, only one of which is branded; they will almost always believe the branded item is higher quality.
If you can create effective branding, then over time the image of quality in your business will usually go up. Of course, branding cannot replace good quality, and bad publicity will damage a brand (and your businesses image), especially if it continues over a long period of time.
A strong brand creates an image of an established business that has been around for long enough to become well known. A branded business is more likely to be seen as experienced in their products or services, and will generally be seen as more reliable and trustworthy than an unbranded business.
Most people will believe that a business would be hesitant to put their brand name on something that was of poor quality.
A logo and a brand are in fact two very different things that must work together cohesively. Here is a quick explanation of what a logo is, what a brand is, and how they are different.
A logo is an easily recognizable, reproducible design element, often including a name, symbol, specified colors or trademark. It is a quick, visual representation of a brand’s message and position. A well designed logo should evoke some memory or emotion from the viewer depending upon their relationship with the brand. A logo is a tool to help communicate a brand and represent a brand.
A brand is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. A brand encompasses the positioning, the messaging and communications, the visual design, the target market, the voice, the marketing and promotions, the presence, and the experience any individual has with the business, product or service online, offline, or in person. You brand is the experience people have when they come in contact with you or your business.
Think of it this way. A logo all by itself is just a graphic element with a name. A brand is the communications strategy that helps you communicate your passion and expertise.
When combined, a well-planned logo and a brand strategy help you effectively and efficiently reach your audience, communicate your message, your value, and benefits, and visually attract more attention.
So how do you know when it’s time to redesign your logo? Here are a few key indicators your logo needs a revival:
Think about visiting a website designed a decade ago. Or a house decorated in the 1980s. You can easily tell it’s dated. Trends and tastes change, and that can affect perceptions of your logo. What was once modern and compelling can lose it’s power over time. When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.
Nonprofits and businesses evolve. They have to in order to survive. You grow your organization based on opportunities and strengths. That means you may not be the same business as when you started. Or your nonprofit may have honed in on what was once a small part of your mission. As a result, your logo no longer accurately reflects what you do and who you do it for. If that’s the case, your logo may not be “you” anymore and its time to bring it back in line with your organization.
Maybe your business hasn’t changed but how you present it to the world has through a rebranding or repositioning effort. Whenever you undertake a rebranding, you should make sure updating your logo is part of your effort. Your logo is a brand reflection and you always want them to be on the same page. Even if you still like your logo, it’s a good idea to give it a polish as part of your overall rebranding effort.