If you would like to start blogging, our web design company is here to guide you through steps of writing blogs on WordPress and the reasons to use WordPress.
Here are what we are going to discuss:
Why write blogs?
Writing blogs is one way to do content marketing. Content marketing is the method that helps bring benefits to your website. It helps attract more people to your website. It brings more organic search traffic since the audience can find you through search engines easily.
Blogs have been proven to help websites grow their success. Blogs allow businesses to share and show their expertise. It is also a way to communicate with the customers and potential customers as well. Moreover, for e-commerce websites, the study has shown that blogs drive readers to make 61% of online purchases. Apart from these benefits, blogging is also a great way to improve the SEO for your website.
Why use WordPress?
There are many tools for writing blogs, however we recommend using WordPress for good reasons.
WordPress is built for writing blogs. It is the most popular blogging platform. People around the world use WordPress as their tool to make creating and publishing blogs easier and faster. Moreover, with its popularity, WordPress hosting services are easy to find and there are various providers to choose from.
You can customize your blogs and website easily with WordPress Themes, you can also add plugins that will add functionality to your pages too. What’s even better is that the themes and plugins can be used for free.
WordPress theme allows you to change your blogs designs, the layout of your texts and other elements in your blog pages. And varieties of plugins can make your blogs better. You can use plugins to help you with search engine optimization, improving your writing, and adding cool features and functions, like sharing pages to social media sites and rating functions for readers to your websites and blogs.
Start writing blogs on WordPress
Before you start writing, there are a few things you need to do first to set up WordPress and also customize your websites.
Step 1: Get a website hosting service
Web hosting services provide storage space for your website on the internet so that the website can be accessed and displayed on the world wide web. There are many web hosting providers for WordPress to choose from. You can find local web hosting providers easily just searching for them in search engines.
Web hosting services are not free, but you can always find the affordable ones. Also, make sure that you use the company that offers WordPress hosting.
Step 2: Get a domain name
Domain name is the name of your website, the web address. For example, our domain name is ‘viva’.
Choosing a domain name needs to be done carefully and thoroughly since you will not be able to change them. It also is a representation of your business as well.
Most hosting companies will offer domains as well. Some companies might offer a free domain if you use their services in the first year. You can buy domain names for one year or longer depending on your needs.
Step 3: Install WordPress to your website
Now that you have a domain for your website and have a web hosting, you can now install WordPress to your site in order to start setting up your web pages and creating blogs.
Installing WordPress will not be complicated, the web hosting service will guide you through the process of installing and login to WordPress.
When you are done installing, now it is time to start creating all of the important pages of the website such as homepage, about us page, and blogs page. You can do this effortlessly by using the WordPress theme.
Step 4: Creating blogs
When your fundamental pages are ready, you then be able to start writing blogs.
To start writing your blog, just go to ‘posts’ on the menu bar, then click ‘add new’. And you can start writing blogs.
WordPress uses a block editor to make it easy for content creators to write their blogs. It simply considers elements of writing as blocks. Each paragraph, each picture, each embedded video, and each space are all considered as one block. Spend some time exploring the editor and you will be just fine, if not, you can always learn more about how to use the WordPress block editor.
If you do not know how to start writing, you could start from learning more about the content creation process. It starts with researching your potential audience, coming up and planning the content ideas, then you can start creating your content before publishing them.
Apart from this, writing blogs is similar to other writing processes that include planning, outlining, drafting, and editing. Remember that if you want to create high quality content, you will need to put in time and effort.
There are some tips that you could use when writing blogs.
1. Write for humans not search engines
While writing blogs, most of the time businesses are doing them for SEO, to rank well on search engine result pages. But do not forget that those who are reading your blogs are real people, not computers. So you should keep your writing as natural as possible. Do not force stuffing keywords into your writing.
2. Use pictures and other visual medias
Any writing piece that contains only texts and has no picture at all is boring and unattractive. To draw attention and attract the reader to keep reading, using pictures, video, and visual aids like graphs or infographics will work perfectly.
3. Customize the titles and meta-descriptions
This technique is the key to attracting search engine users. Among lots of website and search results, having interesting and intriguing titles and meta-descriptions will help your website standout from other websites. The good titles and meta description should tell the readers briefly about the content and lure them into entering the website.
While writing blogs, other from the tips mentioned above, we recommend that you use the SEO writing guideline. It will make your job easier and boost the SEO of the websites at the same time.
Step 5: Install theme and plugins
When you are done writing wonderful content, you can move on to the next step which is to optimize and customize your blog with themes and plugins.
The theme will help you design the layouts of the blog, making it easy to read, interesting, and user friendly. While the theme helps with the user experience and beauty of the website. The plugins allow you to add fun and smart functions like contact form, comment section, and social media sharing button to your blogs and even help better your blogs writing and improving SEO.
Step 6: Publish your blogs
To publish your blogs is as easy as clicking the ‘publish’ button. However, it is a good idea to plan when to publish your blogs. If you have the data of when your audience is most likely to read your blog, stick your publish time to that data.
Before you publish, you should not forget to optimize your keywords, URLs, meta-descriptions, and posts’ titles for SEO sake.
Writing blogs will help your brand and website grow effectively. It will bring people, searches, and activities to your website helping your brand be known. It allows you to give back to the customers and also show your advance and expertise in the field. WordPress makes blogging become easy and effortless for beginners while allowing you to make adjustments with themes and plugins to get the best results for your blogs and website. Writing blogs is a piece of cake when you follow our 6 steps guide. But no matter how easy it is, high quality content requires hard work and attention to details.