Best Social Media Ads Strategy of 2021

social media ads
Image by Joseph Mucira from Pixabay

Every company needs to pay attention to social media ads these days since everyone uses social media everyday as part of their life. Viva One Digital has selected the best social media ads strategies of 2021 for you.

Here are what we will cover:

What are social media ads?

Social media advertising is any form of marketing that is done on social media sites, namely, Facebook, Twitter and Instagram. Social media ads can be both organic and paid. It can be seen everywhere on social media in posts, stories, and videos. Organic social media ads will blend in seamlessly with other posts on the social media sites while paid social media ads will be stated for the audience to know.

Social media ads and search engine ads are quite similar. There are two main differences. Clearly where the ads take place is different according to its names. Another difference is the formats of the ads. Search engine ads will appear as search results but it will be placed at the top. On the other hand, social media ads can be in various forms of posts depending on each social media site

Benefits of social media ads

There are many advantages of doing social media advertising, here are some of them.

It reaches more potential customers 

Social media ads reach more people. Social media is the biggest and most used platform these days since billions of people are using social media daily. It attracts more people than can be your future buyers.

It builds brand awareness

Social media ads will be seen by a large number of people everyday. If you do social media advertising right, your brand will be recognized by many. Social media sites are the best tool for making brand awareness.

It is budget-friendly

It also is the cheapest way to market your business since it can be run free without any costs. But social media sites also provide paid ads options for you to help boost your business. Which cost much less than television and radio ads.

Best social media ads strategy of 2021

Social media advertising will be effective if it is done right, let’s take a look at practical tips for doing social media ads in 2021.

Know your goals

First of all, you need to know your goals. Ask yourself what your brand needs from social media advertising. If you want to be successful, you need realistic and attainable goals. Set goals and work toward them will bring you success.

If you do not know your goals, the content will be all over the place, and you will not be committed enough to gain any benefits from social media advertising.

Your social media advertising can be gaining more sales, lead, or followers. Having goals will make it better for you to plan and work on each step toward your goals. 

Know your target audience

Since the audience which is your customers and potential customers are the most important people, you need to really understand them before starting marketing your brand on social media.

You need to know who the target audience is. You should be able to state which types of people you want to reach. Try to find out who they are, what they want, and what their preferences are so you can create content that aims to attract those people.

To get information about the audience, you can study from your current customers or do a survey to gain information about potential customers.

Choose the right social media platforms

To make sure that your social media ads will reach your target audience and work effectively, you need to consider which social media sites to post your content. You should think of what types of content you can post on each platform and who are using each platform.

There are so many social media platforms for you to choose. You do not need to be on every platform, however, you might want to be on the big platforms like Facebook, Twitter, and Instagram. 

Remember that you do not want to have too many social media sites that you cannot control, stick with a few so you can provide great content consistently.

Create ads with mobile-friendly design

Since most social media users nowadays use mobile devices to access social media sites. It is best that you design your social media ads with mobile screens as priority. 

If your ads are mobile-friendly, then they will be easier for the audience to read. Mobile screens are mostly used vertically and the screens are narrow. You need to choose the right ratios and sizes of pictures and texts. 

If the picture is too big or too small, it will distract the audience instead of attracting them. The texts should be too long as well, you want the audience to see both visuals and texts together on the screen.

Choose the right time to post

When it comes to choosing the right time to post, it is not only the time of the day but also the chronological order. You need to plan when to post, and what will go first, second, and so on.

The time to post is important. To set an example, the posts that are post 2 AM compared to 2 PM will surely get way less views and social media engagement. This is because most of the audience are already asleep. 

Generally, the best time to post is between 11AM to 1PM. To make the post even more effective, you could explore and find the prime time to post among your target audience. Try posting at different times of the day and see which post gains more engagement, or use analytics tools.

Social media ads - time to post
Image by TrackMaven

The order of the content you post is also important. You need a monthly or weekly plan of what you are going to post. The order of your social media posts also creates user experience. You do not want to confuse the audience with jumpy content. 

This will make it easier for you to work on the content and also allows you to be consistent with posting social media ads. More importantly, it makes your brand look professional and put together.

Create killer and relevant content

The content is the star of your social media posts. You need to make it relevant at all times.

With the organic posts, it can be the content specificly about your brand and also other content that are related to your products and your field. 

But if you are paying for paid social media ads, you may want to stick with content about your products and brand only. When choosing the post to go on paid ads, you should pick from one of your organic posts that get the most interaction such as likes, shares, and comments from the audience.

Establish a community for your audience

Building a community for your audience will keep the audience interested and engaged. You want your social media page to be the regular place that your customers visit on a daily basis.

To do this, you can make your content interactive or create challenges for them to participate in. You can also use hashtags to build a community as well. When you encourage your audience to post using your hashtags, it makes the audience feel like they are a part of a group, a community and being noticed. Which will then make them a loyal audience.

Engage your audience

Your posts need to be able to engage your audience. 

Social media posts that are engaging will not bore the audience and will create a strong social media engagement. 

The post should be interactive content like asking questions, polls, quizzes, or anything else that will make your audience participate with you more. 

There are many tips and tricks that will help you gain more social media engagement such as working with influencers and collaborating with other brands.

Work with influencers

Influencers are those who have a large number of followers. Using influencers to review or use your products will benefit greatly. Influencers can bring lots of new potential customers to your social media sites.

There are lots of influencers and celebrities on social media sites. Working with celebrities can cost a lot, but with influencers, it is much more cost effective. And it works really well since more people that are following the influencers will get to see your posts and visit your brand page.

Use paid ads to reach more people

Organic posts might not work fast and well enough to reach people outside your connection. While with paid ads, your posts will be seen by more people that are true potential customers. 

The social media sites are using users data to make sure they show your ads to those who are interested in products or services like yours. 

Try new ads formats

With new and updated social media sites, more features are added. Social media ads both paid and organic can come in many formats. 

Apart from regular posts, you should try other features such as Instagram or Facebook stories or even TikTok videos. Trying new ads formats allows you to show that your brand is up to date, and still going on well. It also keeps your brand social media page interesting.

Be on smaller social media platforms

Lastly, you should not underestimate smaller platforms. they might bring you value customers. You can also find specific platforms for your product field as well. These platforms will surely guarantee you potential buyers.

Moreover, since we do not know the future, smaller platforms can become big and successful platforms anytime, it is best to be there first. 

Final Thoughts

The key to social media advertising is to be thorough and try to reach everywhere you can on social media platforms. Social media ads can be done on many platforms and in lots of ways. Choose the ways that suit your needs the most. 

Don’t forget to set goals and work toward them. Utilize these strategies to ace your social media advertising and become a successful brand.

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