How to Find the Right Focus Keyword?

To reach more people and get more traffic to your site, using the right focus keyword is crucial. We, Viva One Digital, are here to guide you to find and utilize them.

Image by Joseph Mucira from Pixabay 

There are rule and things that you should know in order to be able to find, analyze, and effectively use the focus keywords. Here are what you need to know.

What is focus keyword?

In SEO writing, the focus keywords are the topics or the sole keywords of each page. It is the main keyword that you assigned to the pages or posts. When the user searches keywords that are the same or similar to your focus keywords, they will be able to find your pages or websites on search engine results pages.

Focus keywords play a very big and important part in SEO writing and SEO in general. Using them right will bring lots of good thing, while ignoring them or not using them may make your website ranked and perform poorly. Let’s learn why focus keywords are so important

Why is focus keyword important?

The focus keyword is an important part of SEO or search engine optimization. It influences the ranking on search engine results pages. 

Focus keywords help the search engines decide whether your website is what the users are looking for or not. It decides how relevant your website and content are to user search intents. If you use the right focus keyword, your website will reach more people and it will also gain more clicks to your website.

The fact that your website are seen by many people in the search engine results page guarantees to bring more organic traffic to your website for sure. Organic traffic is the source of traffic that every brand need since they are the people who are really interest in your products or services. These people are more likely to buy the products and use your services. They also tend to come back and revisit your website in the future as well.

Keyword Tripod Rule

To choose focus keywords for your pages, you need to keep the Keyword Tripod Rule in mind at all times. The Keyword Tripod Rule is the guideline for analysing and finding the perfect focus keywords.

It is called the tripod rule because there are three elements that you need to balance them well in order for the focus keywords to work effectively just like three legs of the tripod that need to be equal for the tripod to stand.

Keyword tripod rule by Mangools : Rule to find best focus keyword
Image by Mangools

The three legs of the keyword tripod rule are popularity, difficulty, and relevance. Let’s take a look at these elements.

Keyword  Popularity

Keyword popularity refers to the search volume. The keyword popularity comes from how many people are searching for that particular keyword recently. The popularity of the keyword uses the performance from the past 12 months of each keyword.

You can find the data about keyword popularity from two different sources when doing keyword research. Search volume data can come from Google data and clickstream data.

Google search volume data are from Google Keyword Planner database while clickstream data that are from users’ behavior collected from browser extensions or plugins.

Another thing that you should look at when considering the keyword popularity is the long-term trend of the keyword. Use Google Trends to see how each keyword performs over years. Some keywords are popular only in a short period of time while others can grow more popular over time or get searched more during particular seasons. 

Keyword Difficulty

Now, the second element is the keyword difficulty. Keyword difficulty is how difficult it is for the keyword to rank well. High keyword difficulty means it will be hard for your website to be ranked among that keyword.

One thing that affects the keyword difficulty is website authority. If the keyword that you choose shows many low-authority websites on the first search result page, it means low keyword difficulty. This will give high potential for your website to rank on the top of search result pages.

Keyword Relevance

The last element of keyword tripod rule is relevance. It is how well your page matches the keyword search intent and what the users are looking for. 

Search intent is the intention of the user when they use a certain keyword in search engines. For example, when they search “siamese cat” they might want to know the information about that specific cat. But if they search “siamese cat price” they might look for a place to buy the cat. 

Search intent can be sorted into four types, navigational, informational, transactional and commercial. 

  • Navigational search intent is when the users are looking for a particular brand or website.
  • Informational search intent is when they are looking for general information
  • Transactional search intent is when they are looking for a product or service to buy and use.
  • Commercial search intent is when they want to look for reviews of products or services.

Using the keywords that are suitable for each content will create more chances for the users to see and click through your website. This is because they know that your website is relevant and has what they are looking for.

How to find your focus keyword?

To find the right keywords for your websites or pages, you need to do keyword research. You want to start the process by making a list of every topic, every keyword that is related to your brand and your products or services. Then you will use a keyword research tool to analyze those keywords. 

There are a lot of keyword research tools available for you to choose from both free and paid tools. We picked out some of them to give you an idea. Let’s take a look at two free tools from Google and an example of paid keyword research tools. 

Free search Tools 

Google Keyword Planner

Google Keyword Planner is a tool that you can use for free. However, you need to have a Google Ads account first. There are two main functions in this tool. 

The first function is “discover new keywords”. It will help you generate new keyword ideas. This function helps you reach more people and create new and interesting content about your field. 

Another function is “get search volume and forecasts”.  In this function you can type in your selected keywords and have it analyze how much search volume each keyword has. It will also forecast their performance if you use that keyword.

You could use the combination of these two functions to find the best focus keywords for your websites. The keywords you get will be both fresh and effective.

Tool to find focus keyword : Google Keyword Planner
Image by Backlinko

Google Trends

Another tool that you could use for free is Google Trends. This tool can tell you how many times each keyword is searched over time. You can also compare keywords performance to see which keyword will reach more people as well. There is a lot of information that you can learn from Google Trends. Moveover, it is very easy to use. You just need to go to the website and type in the keywords.

Tool to find focus keyword : Google Trends
Image by ecommerce platforms

Paid search Tools 


The paid tool that we would like to introduce today is KWFinder. This paid tool offers the data that the two free tools above do not offer which is keyword difficulty. 

KWFinder helps you analyze the keyword quickly since it covers 2 legs of the keyword tripod rule. It provides data about search volume, keyword difficulty, and SERP or Search Engine Result Page. However the keyword relevance needs to be taken care of by the staff. 

What sets this tool apart from Google Keyword Planner is the competitor-based keyword research. Instead of going to your competitors’ websites and trying to predict the focus keyword of each page, KWFinder allows you to take a look at what keywords your competitors are using. It gives you inspiration for creating content for your own website. And to keep up with the competition. Don’t let your rival get all the spotlight. 

How to use focus keywords in content writing?

Now that you are done finding and analyzing your focus keywords. Let’s see how to use it to its full potential in content writing. Focus keywords need to be used in the right places and the right amount. 

Keyword Placement

The placement of the focus keywords is very important. You want to use them in all the important elements of the website.  Those places are:

  1. Title
  2. Heading and Subheadings
  3. Meta Description
  4. Within body paragraph (especially the first paragraph)
  5. The URL 
  6. Image name and image alternative text (if the image is relevant.)

Having the focus keyword in these places will help the users and the search engines know that your website is relevant to what they are searching for. It better your chance of being seen and chosen among other websites. 

Keyword Density

Keyword density is the frequency you use the focus keyword compared to the number of words of the content. You want the keyword to appear naturally throughout the page. You should never try to force the keyword into the content. And you should not overuse the focus keyword as well.

The ideal keyword density is one to two times per hundred words which is only 1-2%. The key to having the perfect keyword density is to write the content for humans. Write like you would normally write an article or blog. 

Keep in mind that your audience are humans not computers, do not try to impress the search engines by stuffing lots of keywords to the content. It will only cause confusion and frustration for the audience since the writing will become unreadable.

Wrap Up

That is all you need to know about finding, choosing, and using the focus keywords. We hope this guide can help get started with finding the perfect keyword for your website. Keep in mind the rule of keyword tripod and how to use focus keyword in content writing to ace your SEO game. And do not overlook the keyword research process since keywords can make or break your website performance.

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