If you want to boost up your social media marketing game, you should focus on social media engagement, you want people to interact with your brand more. Let’s see how we can increase social media engagement.
We are going to cover these topics:
- What is Social Media Engagement?
- Importance of Social Media Engagement
- Ways to Increase Social Media Engagement
- Wrap Up
What is Social Media Engagement?
Social media engagement is the way to measure social media account’s success. It indicates how much your followers or subscribers are engaged with your brand. You can have tons of followers but it doesn’t lead to strong social media engagement.
You need engaged followers, those that will interact with you on social media sites. Social media engagement is measured by the number of likes, shares, comments, and other interactions such as retweets, saves, or direct messages as well as followers growth.
Importance of Social Media Engagement
Let’s move on to why you need strong social media engagement.
It helps prioritize your brand’s posts
On social media platforms like Facebook, pages with more social media engagement will get more reach since they use those interactions to measure engagement and prioritized posts.
It builds customer service quality
Customer service plays a big role in brand success. When you interact with and reply to customers on social media to support answering their questions, making suggestions, or solving problems for them, it makes your customers happy and eventually become loyal customers. Also, every replies between you and customers will be counted as more engagement.
It creates connections with customers.
Connecting with customers gives you an opportunity to improve your products and services. When you are connected with the customers, you will get feedback and suggestions from them that can be used to refine existing products or services. You can also use them to develop future products and services.
Ways to Increase Social Media Engagement
1. Be consistent with posting
FIrst tip of all is to be consistent, you should post and interact with your followers regularly.
Posting daily will maintain your brand recognition and awareness. If you post new content everyday, your followers will not forget your brand. However, be careful not to over-post. You do not want to flood your customer’s timeline with your post since it can be obnoxious.
When the customers reach out to you, you should answer them as soon as you can. Do not ever leave them waiting for too long. Check notifications regularly to develop consistency.
2. Find your character and voice
Apart from posting consistently, you also need to be consistent with how you respond or reply to the customers. You want to keep the language and tone uniform.
You need to set the theme of your brand, will you be fun and friendly or serious and professional. Stick to the setted theme to give the same great experience to every customer every time.
The way you interact with the customers should represent your brand personality and value. Show your value, brand’s culture or lifestyle in your content.
3. Start conversations
Use social media to get the conversation going. Use your post to create discussion among your followers. This will really create social media engagement since lots of people will reply to your posts.
To do this, you can simply ask questions about their preferences or experience. For example, you could ask your followers to share their favorite product from your brand or ask them to share their experience with your products.
Not only does this bring more engagement, it also expands your brand awareness as well since your customers will post about your brand and reach more people from their connection.
4. Create polls or surveys
Similar to how discussion can gain social media engagement, polls and surveys work the same.
Some social media platforms such as Facebook and Twitter have polls that you could use.
You can make a poll to ask about their preference or have them rate your products. You can also use polls to get their opinion about the products which you can use that information to develop your products further.
5. Use influencers
There are many influencers and celebrities on social media, you can use influencers to gain more engagement from their fans, which may be your potential customers.
Collaborate with influencers and have them post about your brand and link the followers to your page. The even better way is to post influencers’ stories, pictures, or video of them using your products on your social media sites, it brings people to your sites to likes and shares your posts. It also creates an opportunity for them to take a look and be impressed by your brand and products as well.
6. Share and post related content about your brand and field
The followers and customers of your brand follow you on social media sites because they are interested in your products and your field. Posting only about your brand and products everyday can be boring to the followers, spice it up by writing content or sharing content from other sources related to the brand’s lifestyle will engage your followers more.
For example, if you sell sportswear, your customers will be interested in sports and exercises. You can share exercise tips or workout tutorials on your social media to gain more likes and shares.
7. Repost customer’s posts
Another way to enhance your social media engagement is to repost customers’ posts that they talk about your products. Not only does it bring social media interactions, but it also helps with your brand images. Customers’ posts are product reviews from real users which is a very good tool to create brand reliability and credibility.
8. Reach out to the customers
You don’t have to wait for the customers to reach you first. Going out there and reaching out to them first is a good technique to gain more engagement. Other big businesses also do this as well. You can see this trick being used the most on Twitter, companies like McDonald and Spotify will sometimes reply to those who tweet about them.
To do this, you will search your company’s name on social media sites and reply to users who talk about your brand or products. It should be done in a friendly manner in order to create a good connection.
Not only that it builds connection between your brand and those you replied to, your replies tend to be shared and you will gain even more engagement and recognition.
9. Use visuals
When you post, try to use images or videos in your content. Images attract people much better than texts.
Think about yourself, when you scroll down the social media sites, would you stop for visuals or texts. Nobody wants to read long texts, make it short and use visual tools to get followers’ attention which then lead to more social media engagement.
10. Host contests/ challenges / giveaways
Another effective way to engage more people on social media is to run contests, challenges, and giveaways. These kinds of challenges really bring traffic and interactions to your social media sites.
It can be contests and challenges that have the participants include your products in photos or videos which will benefit in both sales rate and social media engagement. Or it can be giveaway projects that require people to like and share your posts.
11. Hop on trends
To create eye-catching content, you can take advantage of trends and issues that are being talked about recently on social media. Create content or post about those trend and link it to your products. You can create jokes or puns based on that trend and your brand and gain more likes and shares.
12. Use analytics tools to monitor the outcomes
Lastly, you should use analytics tools to measure the success of your social media post and campaign. Using these tools will make you know what your audience likes, so you can create more similar content and avoid content that does not bring much engagement.
Social media engagement will measure your sites success by likes and other interactions your followers have with your account. It benefits brands in many ways. And you can enhance your brand’s social media engagement easily by following our tips. You do not need to do every tips all at once, mix it up and choose the one that will work well with your brand.