How to Use Hashtags Effectively for Digital Marketing in 2021

Viva One Studio is here to help brands by sharing how to use hashtags to their advantages. We see hashtags used everywhere on all social media platforms by everyone including individuals, businesses, organizations, even governments, but do you know how to use it right?.

Our Bangkok web design agency knows how competitive it can be for brands on social media. Everyone wants to be seen and loved by the crowd and reach their target audience, but it is not easy to do so. You need the right strategies and tactics as well as creative minds. Which is why we are here to help you learn about hashtags and how to use them effectively on each social media platform. 


In this article, we are going to talk about what hashtags are, where you can find and use hashtags, how to optimize the hashtags usage for each social media platform, as well as tips and what to keep in mind when using hashtags.


What are hashtags?

Hashtags are the pound symbol, the number sign and sharp sign in musical notation. It is this sign “#”. The hashtags are when we put words and messages after the pound sign(#).  It is hyperlinked and used to group social media posts within the same topics. 

how to use hashtags

Hashtags started in Twitter but now are popular across almost every social media site including Facebook, Instagram, LinkedIn, YouTube, as well as Pinterest.

Hashtags are now used to branded tweets and posts, promote brands, products or activities, engage people in the conversation, and attract more audiences to brands. 

Where to use hashtags?

As mentioned above, we use hashtags on Twitter, Facebook, Instagram, and many other platforms. We will talk about how hashtags should be used on Facebook, Twitter, and Instagram.

How to use hashtags on Twitter

Twitter is like the birth place of hashtags. Twitter is very simple. There are two formats of posting which are tweets and moments (similar to stories on Instagram). 

The recommended amount of hashtags used in one tweet is three to five hashtags. For moments, only one or two hashtags should be enough. 

Twitter users use hashtags regularly to keep up with new trends, news, as well as searching for information on each topic. Which is why hashtags are so #important on Twitter. It will help new audiences easily.

How to use hashtags on Facebook

Facebook is another platform that brands can promote their campaigns and brands. Facebook does not give much attention to hashtags, and only gives a little guideline on how to use hashtags. 

The hashtags on Facebook are mostly used to group the post for particular topics and brands. The recommended hashtags per post are only a couple. One or two hashtags is enough for one post. 

Facebook users use hashtags to search for content about the topic that they are interested in. This will help new followers find your brand and products easier. 

How to use hashtags on Instagram

Despite being the newest social media compared to Facebook and Twitter, Instagram is the biggest hashtag user. 

Hashtags are used widely on Instagram. Instagram uses hashtags on posts, stories, as well as reels. They also recommend using more hashtags than other social media platforms as well. 

The recommended hashtags per Instagram post is five to ten hashtags and one to two hashtags for stories and reels. The hashtags used on Instagram should be more general and niche-focused hashtags. This will help your target audience find you better.

How to use hashtags for digital marketing?

Let’s take a look at how you should use hashtags including how to choose, and how to intelligently use them.

Research hashtags before use

The first thing you should do is to do some hashtag research. Check to see which hashtags are popularly used for your niche, what hashtags are trendy, what hashtags will bring you the most benefits, and what hashtags are relevant to your brand.

Use simple and relevant hashtags

Since hashtags are the way for the social media users to find your business, it is important that you use the hashtags that are relevant to your products, services, and industry. 

When people search general hashtags within your niche, they will be able to find your brand’s posts in the hashtags and will help you earn more audiences, more followers, which are potential customers since they are the one searching for you. 

Follow the trends carefully

It is always a good idea to follow the trend, but you need to study and get to know the trending hashtags before hopping on board. 

Some hashtags are used to talk about sensitive topics that should not be taken slightly. If you are going to participate in any trending hashtags, please be careful not to be insensitive and unsupportive. One reckless tweet will ruin your brand reputation forever.

how to use hashtags

Use unique and branded hashtags

Coming up with some unique and outstanding hashtags will help attract people to your community. Try to represent your company’s characteristics through hashtags to make your business more recognizable for the audiences.

Use engaging hashtags

Engaging hashtags that are conversational and encouraging for the user to interact with the brand and join the conversation will benefit you with increasing engagement and help you expand your revenue when they share your posts as well.

Don’t overuse hashtags

One last tip for how to use hashtags is to never overuse the hashtags. Following the recommended amount of hashtags per post will be better for your brand. It keeps the post interesting without being annoying and too in-the-face at all times.

Final Thoughts

This is all you need to know in order to get started with using hashtags to market your brand on social media platforms. We talk about what it is and how to use it effectively on each social media sites including what to do and what not to do. These guide will ensure you the great result from using hashtags for your business’ social media page.

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