Portfolio Websites Guide Anyone Can Follow

Portfolio websites are great for showing expertise, skill, knowledge, and awesome works of individuals or companies. It helps you build credibility and impress future clients. Our website design studio, Viva One Studio, is here to guide you to design killer portfolio websites that will showcase your ability and make everyone want to work with you.

In this article, we will discuss:

What are portfolio websites?

To know what portfolio websites are, we need to know about portfolios first. Portfolio is a collection of work that showcases your capabilities and skills, it is a proof of your ability. It indicates that you have what it takes to create great works for the customers. It helps clients and employers decide if your skills and styles match their needs or requirements or not. It helps persuade and encourage them to choose you over the competition. 

Portfolio websites are exactly what it sounds like, the portfolio in website format. It helps you keep all the work in one place, and allows you to organize, arrange, and present your work in more creative and compelling ways. In addition, portfolio websites can be accessed anywhere at any time.

Apart from the convenience, portfolio websites also give your work more exposure and more chances to be seen and found as well. Being a website, a portfolio website can also be found on search engines by those who are interested in what you do. 

Basic components of portfolio websites

If you are wondering what needs to be included in portfolio websites, here are your answers. We will first talk about the four must-have elements of the portfolio websites. If you want a simple portfolio website, you could just include these four elements. However there are more components that you could add to your portfolio website to make it more exciting, which we talk about in the next section.

Now, let’s take a look at the 4 must-have elements of the portfolio websites.

Portfolio of Work

Portfolio of work is the part where you show your works with pictures, videos, and other media according to what you do. There are many ways to present your work. You could use slideshows, grid, or any layout you want. 

Ideally, you want to show all of your selected works as an overview before going more in-depth and detailed explanations for each project. When the visitors see that you have done a lot of projects, they think of you as more experienced and more trustworthy. It is also a chance for you to show off various styles and various services of yours as well.

portfolio of work : element of portfolio websites


The About section is for you to introduce yourself or your team. This is where you will tell the visitors who you are, what you do, as well as what you believe in and your missions and visions. 

This part is where you can express yourself. It is a great idea to use the tone of voice that represents your characteristic and style well. Including your real photo is a great way to introduce yourself and show your personality while helping build more credibility for you as well.


The Services section is where you list all the services you are offering. This makes the visitors know what you can do and what you are capable of. They will be able to decide whether you are the right person they are looking for.

If you offer many services, you could group them into a few groups to make it easier for the visitors to understand. On the other hand, if you offer only a few services, you should list them all out, making it seem like you are skilled in many different aspects.


The contact section is where you tell the visitors how to get in contact with you. It can be as simple as stating your address, phone number, email address, or social media account. It is important that you include some Call-To-Actions in the section such as “get in touch now” or “start your project now”. The Call-To-Actions is there to encourage the visitors to contact you right away. 

If you want to make things super easy for the visitors, you can also incorporate a form for them to fill in on the website as well. This helps save the visitors’ time as well as keep all the contacted customers in one place rather than clustering in email, phone, and social media.

Additional elements for your portfolio websites

These are the website sections or website elements that you could add to the portfolio websites, let’s take a look at what they are and how it can benefit your portfolio website.


Blogging is a great way to demonstrate your expertise and let the visitors know that you are the real deal. It is also great for your website’s search engine optimization as well. Regularly blogging helps keep your website updated and helps broaden the chance of people finding you through search engines as well.  


The Process section might not be important but for some services, stating your process for the potential customers will help them make informed decisions and increase a chance of choosing you. This is because they feel like they understand the services better and will know what they are paying for.

Quote Request Form

Quote Request Form is another way to do contact form. You have the interested visitors to fill out the form with information about their projects and get a quotation in return. This helps them make a decision faster since they will get to see the approximate cost of the projects.


You can say all the good things about your work, but it won’t be as effective and reliable as hearing those compliments from the real customers of yours. Getting some testimonial or good comments from your clients and showing them on your portfolio website will help build your credibility and professionalism.

include testimonial from clients on portfolio websites

Guide for great portfolio websites

Now that you know what to add to your portfolio websites, let’s look at some tips and guides we selected for you.

Get your own domain name 

The first thing you need for the website is domain name and hosting service. It helps the visitors remember you better if you are able to get the domain name that is your name or your company. It is great for marketing and branding purposes.

Easy navigation never go wrong

Keep the portfolio websites as simple and easy to navigate as possible. Remember that this website’s purpose is to show your works, skills, and personality, having a confusing website will never bring customers to you no matter how good your work is.

Show your best works first

Select your best work to display at the top of your website, let it be the first thing your visitors see when they enter your website. It will help grab attention and make them excited to see more of your work.

Show only your best side

Picking the right works to show on the portfolio websites. You do not need to include every work, just pick the best works or the ones that are successfully done and perceived well.

Show who you are

Express yourself and your personality in the website design. Do not be afraid to be yourself, it might be what makes the future customers fall in love with you.

Keep the messages concise

Portfolio websites should be the place to show off your works, it should highlight the images on the website. Which is why you should keep all texts and copies short and concise. 

keep the message concise on portfolio websites

Final thoughts

Portfolio websites will benefit you greatly if you do it right by showing your best works and being true to yourself. Do not forget to try out our recommended tips for making your portfolio websites better and more user friendly with easy-to-navigate websites and well-written copies.

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