Responsive design : making a perfect website for every user

If you are interested in website design and development, you must have heard about responsive design. Today we will look further into this word, its meaning, importance, benefits, and design guide for responsive design.

Responsive design is now a must for every website these days. It is something that no website owner wants to skip or put aside. This is because the benefits from doing a responsive design website will be worth all the work and time spent.

Our website design agency will take you through everything you should know about responsive website design. In this article you will get to know: 


Let’s start with the definition of responsive design, what exactly is it?

responsive design
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Definition of Responsive Design

To put responsive design in the easiest way possible, we can say that it is to design the website that will allow each element on the website including pictures, buttons, texts, and more to resize and scale itselves automatically to fit various screen sizes of smartphones, tablets, and desktops.

Responsive website design aims to create websites that look good and work well on every screen type so that the users can access and have great experience on the website anywhere they are from any devices they use. Not only is it the way to make an impressive website, it is also a way to help save time and effort when designing and developing the websites as well. With responsive web design, a dedicated mobile website is now unnecessary.

Why is Responsive Design Becoming so Important

Since electronic devices such as smartphones and tablets are now advanced and becoming more and more common and accessible. People’s behavior in accessing the internet changes, people are now using mobile devices as a main way to browse and explore websites. Due to its mobility and convenience. 

If you want to have more website visitors that will eventually lead to more sales, You need to be able to serve and impress both mobile users and desktop users. By not having a website that works well on every device possible, it is like you close the door or burn the bridge that connects you with the people using your website from various devices.  

Just having a website is not enough, we all know by heart that to get the site visitors to take desired actions such as making a purchase is not easy at all. The site visitors need to be impressed with beautiful designs, understandable content and web flow, as well as how well the website is working for them. If the mobile site visitors experienced difficulties when visiting and exploring your website, chances are high that they will leave before getting to see and fall in love with your brand, products and services.

Responsive Design helps ensure that your well-designed website will deliver its great features and beauty perfectly on any size of the screen, no matter how small or big.

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Benefits of Responsive Design

Responsive website design comes with lots of benefits. After reading this section, you will totally understand why responsive designs are so popular, well received, and widely used.

Cost and Time Effective

As mentioned before, implementing responsive design will save time and effort put into making the website. Instead of building two versions of the website, one of the desktop website users and one for the mobile website users, you can use one design and make them automatically resize to fit any screen type. And of course, one website means you spend less budget as well. Responsive website design allows you to put your budget into creating the best website instead of two average websites.

Not only that responsive web design saves you time and cost in the website design and development process, it also is cost and time saving in the long run. With one responsive website, it is easier and takes less time to monitor and maintain, but with a dedicated mobile website and a desktop website, the work is double if not more.

Better User Experience

Responsive design when done right can really improve your website’s experience for all users. It makes your website load much faster compared to the regular mobile website. Plus, responsive design tends to simplify the complexity of content layout and website features including navigation, this also improves the usability and user experience as well.

Whether your website can give the users a great experience or not really matters since it determines if the users will stay or leave your website. If you want them to stick around and finally buy the products or take any actions, you need to make sure you provide great website experience for them

responsive design for better user experience
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Better SEO 

Mobile friendly website designs especially responsive design are loved by search engines like Google. It receives better SEO scores compared to other websites that are not mobile friendly. Responsive website design will give you better ranking on SEO.

Great flexibility and scalability

Responsive design is big on flexibility. We now know that it allows all elements on the website to resize, re-scale, as well as rearrange itselves to fit sizes or screen. This also works for future devices as well. If there are new and more advanced devices with new screen size and ratio, the responsive design website will still be able to perform as well without any problem. 

Responsive design also prepares your website for future expansion and growth since it allows for greater scalability. You can upsize or downsize the website to fit every need and standard. When your brand grows bigger, responsive websites will grow with you. When new technology and new innovation arrive, responsive websites will be able to fit in just fine.

Reach more people, bring more sales

Responsive websites which are considered mobile friendly and user friendly, will attract more visitors to your site since it is favored by the search engines and will rank better and it provides a great experience for users from any device anywhere. Once the visitors are impressed by the usability of your website, they are more likely to become customers who purchase from you.

Basic Guide for Responsive Design 

Let’s look at some tips and guides for designing a responsive website.

Keep the Design Simple

The first thing to keep in mind when designing a website with responsive design is to keep the design as simple as possible. Remember that mobile devices have limited space and complicated websites or websites with lots of elements can be confusing and distracting on smaller screens. Keep the design simple and convey the playfulness with colors, typography, or copies instead. Do not forget that the most important thing is the content,the product, as well as navigation.

Start with the Smallest Screen Size

You should start designing the responsive website with the smallest screen which is the mobile phone first. This is called “mobile-first design”. This will help you find what you need on the website, where and how you are going to position them. It will help you guarantee that you can indeed make a responsive website that fits the smallest screen. It also provides great content layout and the flow of the information presented on the website.

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Use Relative Units to Size the Elements

Instead of absolute units like pixels, you should use relative units to design the responsive website. The relative units will allow the elements on your website to resize since it is set as percentages. The absolute unit will make your elements like images and icons fixed in height and width. Which will not be able to resize to fit various screen sizes. 

Use a Responsive Template

If you are a beginner or you just do not have all the time and ability to create a responsive website from scratch, using a website builder that offers responsive design website templates such as WordPress can be a great idea.

Test the Website on Real Devices

The last tip for responsive website design is to always test and recheck the website on real mobile devices like various smartphones, tablets, and desktops with different operating systems. This will help you make sure your responsive website is really working well.

Final Thoughts

Responsive design is now a must, many websites are doing it as well as all the website builders and templates builders that are all responsive these days. It might sound intimidating, but with lots of tools and a helpful system, you will be able to do them for sure. If not, there are lots of professionals who can design and develop responsive websites for you. 

If you are looking for inspiration for your website, check out our article on responsive design website examples. You will find five example of responsive website with the explanation of what did they do right.

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