Shopify or WordPress – Which Is Better?

Shopify or WordPress, which should you choose? Let’s we help you choose between two big website builders.

In this article, our website design company will provide overview of Shopify and WordPress, as well as the comparison of these two website builders on the important aspects. We will provide essential facts to help you decide whether to go with Shopify or WordPress.

What is WordPress?

Shopify or WordPress : WordPress homepage

WordPress is a website builder tool that allows you to build your own website easily. WordPress is the most popular website builder in the world by people all over the world. WordPress is built for blogging but it has been developed to facilitate other website purposes such as e-commerce websites as well. WordPress uses plugins and themes to help their users build the websites.

Who is suitable for WordPress?

WordPress is suitable for those who have basic knowledge and skill of coding websites. WordPress is also great for brands that want to be able to take full control of their websites, how it looks and performs. WordPress users should also have lots of budget as well. 

What is Shopify?

Shopify or WordPress : Shopify Homepage

Shopify is an e-commerce website builder. It is designed for businesses that want to open an online store and start selling their products online. Shopify provides everything you need for building an e-commerce website, you will not need to browse for tools in many places. You also do not need to buy your own web hosting service as well.

Who is suitable for Shopify?

Shopify is suitable for beginners and business owners who do not have any knowledge about coding and making websites. It is perfect for those who have a small amount of time to build a website, or wnt the website to be done fast. It is also good with brands that are on a budget as well.

Which to choose: Shopify or WordPress

Now, let’s look at the comparison of Shopify and WordPress features and qualities. We will compare the important aspects of the two website builders to help you choose either Shopify or WordPress. Use this information to help you pick the one that suits your needs the most.


Shopify offers three different plans starting at $29/month which is Basic Shopify. The biggest plan which includes international features and some features that the cheaper plans does not include. They offer their Advanced plan at $229/month. They also offer a 14-day free trial to let you have the experience before deciding to spend your budget on their service as well.

WordPress on the other hand is said to be free to use. However, the free services are limited, and most likely will not be able to help you create the perfect websites. If you are planning on using WordPress, you will need to pay for at least a web hosting service. You may need to also pay for themes and plugins as well, even though there are free themes and plugins available, they might not be able to give you the perfect designs and all the helpful and amazing features for your website. 

All in all, Shopify is better in terms of pricing since they include everything you need and you will not have to deal with additional costs. While you can start a WordPress website for free but you need to pay extra for plugins and themes to build e-commerce websites. It is not free no matter you use Shopify or WordPress.

How easy are they to use?

When considering the ease of use of Shopify, it is a dream for business owners who have no knowledge of coding, hosting, or website building. Shopify is like a software that does all that for you. You will be able to use Shopify to create, manage, and run your own website easily. The interface is designed to be easy to understand and use.

On the other hand, to use WordPress, you will need to have some basic knowledge of coding. Also, WordPress is not a specific tool for building e-commerce websites, if you want to create e-commerce websites with WordPress, you will need to install e-commerce plugins to make your WordPress websites work as e-commerce websites. The interface and dashboard of WordPress are also easy to use, but you need coding skills to make changes and customize the website’s appearance. If you are not familiar with coding, you may need to hire one for working with WordPress.

To choose one winner, Shopify is much easier to work with. Shopify provides all basic e-commerce features for you, while you need to install extra software for e-commerce features on WordPress. Shopify can be used by anyone while a WordPress user should be someone who has coding skills.

E-commerce and selling tools

E-commerce and selling tools are the most important part of e-commerce websites. It helps you sell products and manage orders. Shopify provides their own softwares and tools for you. The basic features like shipping, marketing, inventory, and analytics tools are built-in. There are not many options for e-commerce tools for Shopify. Also, you can get more applications offered by the Shopify app store to help you build better websites as well.

With WordPress, they use third-party’s softwares which are plugins for e-commerce tools. You will have more options, but it might cost extra money. Despite extra charging, you get better and higher quality softwares. There are many features that you can add to your e-commerce website using these plugins from third-parties as well.

When we think about whether Shopify or WordPress has better e-commerce tools, we will have to say WordPress, since there are more options and can add more useful and cool features to your website, making the website more appealing to the customers.

Payment options

For payment options, Shopify supports more than 100 payment options. They use Shopify Payments as a gateway for making payments. The payment gateway is built-in with the Shopify plan, making it easy for the website owner since they don’t need to pay for extra software. However, you will be paying 0.5% – 2% of each transaction to Shopify depending on the plan you use.

For WordPress, just like how we discussed, you need to use plugins to make your website become an e-commerce site. So you will be paying for a payment gateway. However, you have choices to choose from. You can choose the payment plugins that will not take any percentage off of your income.

As far as who wins in this round, we will have to say that it is a tie. Either you choose Shopify or WordPress, you will need to pay in order for your customers to be able to make a payment on your websites.

Templates for designing the websites

Both Shopify and WordPress offer free themes for you to choose from. However, there are much less themes available on shopify compared to WordPress which have thousands of options. Also, themes from both Shopify and WordPress are mobile friendly, they are able to adapt their sizes and layouts to fit mobile screen sizes.

Shopify or WordPress : comparison themes templates
Shopify Themes from Shopify

One of the  differences between Shopify and WordPress themes is that the Shopify themes are well designed for e-commerce websites so you may not need to make many changes to the themes . while WordPress themes are more customizable even though some of them are not designed specifically for e-commerce purposes.

Shopify or WordPress : Comparison themes templates
WordPress Theme from WordPress

To conclude the aspects of templates, it is a tie between Shopify and WordPress. Whether you choose Shopify or WordPress, there will be the aspects that you missed and some aspects that you gain.

Search Engine Optimization tools

Search Engine Optimization is crucial for your website’s success. It will help you rank well on search engines if you do it right. Shopify has a built-in software to help optimize your website to be beloved by search engines. You can also install extra applications for SEO as well.

For WordPress, similar to other aspects, you need a plugin for SEO since it is not built-in with the website. You can use some SEO plugins for free. However, for advanced and better SEO features, you will need to pay extra. 

In a nutshell, Shopify makes your job easier with built-in SEO tools. You do not need to worry about choosing, installing, and paying for the best SEO plugins like you have to with WordPress. Also, you can still get more advanced features if you need to with applications on the Shopify app store. 


Since Shopify is a paid service, you sure will get lots of support from the Shopify team if you need it. They provide a 24/7 support team. You can contact them through phone, e-mail, and live chat. They also have a discussion forum where you can ask questions and ask for help from the community of those who are using Shopify too. 

On the other hand, WordPress does not have a support team that will answer your phone call or email. They do not provide personal support. However, they provide support on their website in the ‘support’ section. You can find answers to most of the questions on there. They provide answers, guides, and tutorials that are well-explained and easy to understand.

It is obvious that Shopify provides better support because it saves you time and makes it easy to fix any problems since you can contact them easily. However, considering that WordPress is a free tool, well written guides are not bad at all. So whether you choose Shopify or WordPress, you are supported.

Final Thoughts 

Now that you have information about both website builders, you should be able to choose either Shopify or WordPress. You should assess your ability and know your goal before you make a decision. It will help you pick the one that works best for you and your business. 

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