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Google Advertising Services

We’ve helped countless companies around the world boost profits with online advertising. We’re here to help you do the same!

Business Intelligence

We don’t believe in “one size fits all” for digital advertising campaigns. We dive deep into your business data, study the competition, and refine promotion to have the biggest impact on your audience and profitability.

Comprehensive Google AdWords & PPC Management

Google AdWords and PPC advertising is one of the most effective strategies for online growth–but also the most complex and constantly evolving.

Our in-house team of industry experts, located in Bangkok, can tackle the most involved AdWords and PPC campaign, delivering the results you need.

Custom Visual Design

Online advertising lives or dies on good design elements and how effectively it can catch the eyes of your target audience.

Whether it’s a still image, animated, or a video ad, our design team invests everything to ensure your brand makes a powerful visual impact and gets your customers to take action.

Multi-Touch Marketing

98% of the time people encounter your business online, they don’t take immediate action. That’s why we design our marketing campaigns to reach them multiple times, on multiple levels, and through multiple media platforms, enhancing your chances for success.

FAQ

What is the role of campaign manager?+

Every client at SEARCHsmart receives a dedicated campaign manager who develops and monitors your online advertising campaign, bringing you the most qualified traffic available.

Some of the typical duties include:

  • Reducing your cost-per-click
  • Adding negative keywords to ensure traffic is qualified
  • Comparing statistics with Google Analytics and Google Insights
  • Making changes to the ads to reflect new directions in your business
  • Generating client reports and identifying industry trends

What is the difference between organic and paid search results?+

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about.

Paid results are basically advertisements — the Web site owners have paid to have their Web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues. The following figure shows the difference between paid listings and organic results.

What are the benefits of PPC ads?+

It’s quite tough to get your site on page one for search results. With PPC ads, your website not only gets “front and center attention,” but it is also displayed to customers who are looking specifically for your product or service. Plus, these eye-catching ads can be more affordable for small businesses compared to other types of advertising.

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