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How to Choose a Domain Name

Wondering how to choose a domain? Like a pin on a map, a domain name is what people and search engines use to find your website, brand or store online. And it can have a huge impact on how much traffic visits your site.

It’s easy to have your domain name with VIVA. Your domain connects directly to your website. Once you select a domain, you can get online instantly.

A professional, customized domain name helps your site or store stand out from the crowd, represents what your business is about and improves brand recognition — so choose carefully. If you want to learn more about how to choose a domain name for your online site or store, consider the following tips:

1. Keep it short: When it comes to domain names, less is more. It turns out that humans find it easier to remember names that are simple to pronounce and shorter to type. That includes avoiding numbers, hyphens, underscores and other symbols that make domain names harder to say and remember. Skinny Man Gourmet Jerky, for example, chose an abbreviated domain name — skinnymanjerky.com — that makes it easier for customers to access its site.

2. Be Intuitive: Your domain name should clearly convey what your site or store offers to customers. If people can instinctively guess what your business is about by reading your domain name, you’re off to a good start. That intuitive connection with your business will also help people remember and share your site or store with others once they leave. Straightforward domain names such as Heather Knight’s elementclaystudio.com, for example, make it easy for would-be customers to infer that she’s a ceramic artist.

3. Embrace Change: It’s okay to make adjustments to your domain name if the exact match isn’t available. One option is to add a prefix or suffix to your domain name, such as TheGardenShop.com or GardenShopNY.com to indicate your location. Don’t be afraid to get creative!

A domain name is an important locator that helps customers discover your online site, brand or business — and remember how to find you again.