VIVA’s unique combination of technical expertise and creative vision lets us supercharge your search engine optimization campaigns.
Search engine optimization brings extra depth and effectiveness to your online content, making your website more visible to Google and other search engines. This increases your search ranking and gets your content in front of more eager customers.
Whether you just want a consultation on how to establish, maintain, or improve your current SEO campaign, or you want VIVA to do it all for you, we’re ready with proven expertise and SEO strategies.
The core of successful SEO comes from employing relevant market keywords and phrases in your content. Our exhaustive research ensures we’re using the best keywords to provide consistent planning and results.
Our team visits you onsite to review your website, content, and other analytics that determine how your business ranks in the search engines. We then provide in-depth consultation on all areas that could use improvement and the most effective ways to implement such.
This oft-forgotten term refers to the constant, consistent of online content that links back to your business and grows your search engine rankings. VIVA can help you harness the power of link building through everything from marketing outreach to press releases and beyond.
Even the best SEO campaign can falter if not founded on the right data. Our monthly reports and analytics of your online visibility and conversions lets us constantly improve your campaign so it’s always bringing you the best results.
SEO, or search engine optimization, is a subset of the umbrella term “search engine marketing” (SEM). Properly applied, search engine optimization allows your site to not only be seen by the search engines but, when a search term (either keywords or phrases) is entered, offers the ability to rank very high in the search engine results pages. The results pages are typically a combination of natural (sometimes called organic) results, paid inclusions (directories) and pay-per-click (PPC) ads.
But why is SEO so critical to the success of your business online? The holy grail for online marketers centers around getting your site on the first page of a Google search results page. Why Google? Because it currently owns well over half the market of all searches. If you further optimize your site in such a way that it brings in quality traffic, you’ll get the ultimate return on your investment (assuming you have a solid back office process). And if you’ve optimized well for Google, you’ll rank well in the other major search engines, such as Yahoo! and MSN, as well.
The answer is…it depends. Frustrating, isn’t it?
But it’s the truth. What does it depend on? It depends on how long your website has been around, how much SEO has been done on it previously, what shape the website is in, how much content is on it, its link profile, and many other SEO factors (see infographic below). No two websites are starting from the same place, even if they’re in the same industry and competing for the same customers. However, here is a plausible scenario for what your SEO efforts might look like during the initial months, and the results you might expect.
Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.
We highly recommend that SEO is implemented during the creation of your website. It is might easier to build SEO into your website during the creation phase than to build it in after the fact.
Imagine the first time you go on a date with someone. You want to be sure you have the best manners, smell great and look ravishing. Similarly with SEO, the first time Google sees your website you want to make sure it loads fast, has the right keywords implemented, and looks great.
You don’t want Google to see an un-optimized version of your website the first time it crawls your website.
We do not offer guarantees as we feel that most SEO guarantees are misleading and designed to give the customer a false sense of security. We inform potential new customers that to obtain the results they want, they need to ensure that proper web server setup, web design, website reputation and SEO are all in order since they all play a role in obtaining positive outcomes.
Search engine optimization services make up only one aspect of any internet marketing strategy that can make a website successful. Offering a guarantee for search engine optimization services would be like telling someone that if they buy the world’s best car they will be the world’s best driver. What we do offer is a full range of SEO marketing services and personalized consultation directed at the customer’s specific needs to ensure our best chances for success.